The Mystery An escape room in Cluj, with four rooms

An escape room sells on atmosphere but is bought on availability. A visitor wants to see the rooms, then find a free slot — and if booking is awkward, they ring a competitor.

We gave each room a page of its own, with the atmosphere built out of image and text, and put booking one step away from anywhere. We added gift vouchers, because a good share of customers are buying for someone else.

Each of the four rooms stands on its own, and bookings and vouchers run through the same flow. New rooms are added from the dashboard, to the same pattern.